Category: Strategy

We preach “empowerment marketing” here at Longevity Gains, but let’s make sure we all understand what that really means.

Is your target audience okay with being called a senior? Are you sure?

Wellness tourism, adventure travel, and nomadic lifestyles are all part of a redefined version of “golden years” travel.

Who are you calling old?

It turns out that it’s fairly easy to find older consumers online. But “reaching” them is a different thing.

New research reveals that rather than being unaffected by our ageist culture, people with positive attitudes about aging remain a product of it.

Having an audience that’s unified with you as leader is the key to longevity economy success – as long as you understand that the unifying element is NOT age.

With more people aged 65+ than ever, there are big implications for older workers, employers, and the very definition of retirement.

Blue Zones become the latest real estate trend, the focus on youth culture makes no sense (and fewer dollars), and the power of nostalgic pop culture.

Retired Baby Boomers have cash and want to spend it … now. But the longer-term trend will change the economy forever.