Category: Strategy

The New Longevity, venture capitalists are waking up to older consumers, why connect marketing works best in the longevity economy, and Boomer real estate.

The importance of Generation X, the pitfalls of depicting older people in images, and the rise of older women. Plus, what’s up with The Golden Bachelor?

Respect your elders, for real. Plus longevity education, the stupidity of ageism, and unretirement on the rise.

Old-school inadequacy marketing is still aimed at older people. It’s even less effective than on younger people

Try to make prospects feel bad with inadequacy tactics, and they’ll click away. And yet, that’s what marketing and advertising to older consumers currently looks like.

The more important word in the concept of “thought leader” is leader.

The shift toward older people working longer and rejecting retirement is not new, but it’s gaining steam as we rapidly approach the longevity economy tipping point.

Movements Over Marketing, Older People Are Hot, the Ageist Fashion Police, and Tips for Marketing to Baby Boomers.

Thanks to falling birthrates, longer life expectancy, and the graying of the baby boomer cohort, our society is being transformed — right now.