Category: Strategy

Leaders don’t hesitate when a movement materializes. They lean into change and reap outsized rewards.

Businesses are missing out on the longevity economy despite clear data to the contrary, exploring anti-ageism activism, and adoption rates of cannabis among older people.

Companies need to retain older workers, but they’re competing with midlife entrepreneurship for the best and brightest. Plus, the power and peril of nostalgia.

The New Longevity, venture capitalists are waking up to older consumers, why connect marketing works best in the longevity economy, and Boomer real estate.

The importance of Generation X, the pitfalls of depicting older people in images, and the rise of older women. Plus, what’s up with The Golden Bachelor?

Respect your elders, for real. Plus longevity education, the stupidity of ageism, and unretirement on the rise.

Old-school inadequacy marketing is still aimed at older people. It’s even less effective than on younger people

Try to make prospects feel bad with inadequacy tactics, and they’ll click away. And yet, that’s what marketing and advertising to older consumers currently looks like.

The more important word in the concept of “thought leader” is leader.