Category: Strategy

The first of our examination of business models for serving the education needs of older adults.

Specific and measurable goals benefit both learners and course designers.

In this lesson, you’ll learn strategies for extracting and articulating the crucial benefits that motivate older adult learners.

So, what exactly is a learner profile, and how similar is it to a buyer persona or audience archetype?

Positioning is an essential aspect of how you formulate marketing messages. And when selling information products in general, and online education in particular, your product is made of messages.

Once you understand your audience in the context of what they desire, choosing a topic for your course becomes a much clearer exercise.