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How to Identify the Benefits of Knowledge Your Older Learner Seeks
In this lesson, you’ll learn strategies for extracting and articulating the crucial benefits that motivate older adult learners.
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The Brand Loyalty Myth for Older Consumers
Even as paid media recognizes the profit in featuring and serving older consumers, advertisers are still sitting on the sidelines. Brand loyalty is just one of their misconceptions.
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How to Create an Effective Learner Profile
So, what exactly is a learner profile, and how similar is it to a buyer persona or audience archetype?
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Passing the Torch
Joe Biden solidifies his legacy by making the tough decision to stand down. What are the broader implications as we shift to an older society?
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Positioning: The Crucial Key to Online Education Success
Positioning is an essential aspect of how you formulate marketing messages. And when selling information products in general, and online education in particular, your product is made of messages.
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Six Ways to Find a Market of “Hungry” Older Learners
Once you understand your audience in the context of what they desire, choosing a topic for your course becomes a much clearer exercise.
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Last day to save
The introductory pricing for the Empowerment Marketing Toolkit goes up today.
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Why you must choose your ideal audience
You’re not trying to change anyone’s mind…
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"What to Say and How to Say It" When Marketing to Older Consumers
A step-by-step system for crafting winning content, killer copy, and persuasive email messages for audiences of people age 50 and older. The word is out. The biggest growth market in the world is made up of consumers over the age of 50. This is true today, and it will expand dramatically over the coming years…
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Use These Six Elements to Deeply Understand Your Ideal Older Consumer
Let’s take a look at the elements I use when formulating a marketing strategy, which effectively means figuring out “what to say and how to say it.”
