Category: Strategy

You’re not trying to change anyone’s mind…

A step-by-step system for crafting winning content, killer copy, and persuasive email messages for audiences of people age 50 and older. The word is out. The biggest growth market in the world is made up of consumers over the age of 50. This is true today, and it will expand dramatically over the coming years…

Let’s take a look at the elements I use when formulating a marketing strategy, which effectively means figuring out “what to say and how to say it.”

Welcome to the Empowerment Marketing Toolkit from Longevity Gains! Note: You will receive an email with this information, but processing may take a bit. So please read this page for instant access to the Toolkit! You’re about to begin a step-by-step process for crafting winning content, killer copy, and persuasive email messages for audiences of…

You have to meet people where they are in terms of what they believe and how they see the world. Otherwise your marketing not only fails, it backfires against you.

The biggest mistake you can make is to try to change people’s minds. Instead, you have to speak to what they already believe and value.

Values are what you must speak to with older consumers, and early Apple advertising provides stellar examples of effective values-based marketing.

Does age really tell us anything meaningful about people? In some cases, yes. But not to the extent that marketers have traditionally relied on it.