Category: Strategy

Remember those summer breaks teachers used to enjoy? While traditional educators now sadly must scramble for temporary jobs during their “off” months, online course creators have discovered a better way: building sustainable digital education businesses that can actually provide both profitability and freedom. The fundamental principle is simple yet powerful: how you create your paid…

Let’s take a look at the elements I use when formulating a marketing strategy, which effectively means figuring out “what to say and how to say it.”

You have to meet people where they are in terms of what they believe and how they see the world. Otherwise your marketing not only fails, it backfires against you.

You’re not in the business of changing minds. Instead, you channel existing worldviews in the direction of the products and services you’re advocating for.

Whether Steve Jobs was a genius or not misses the point. What he definitely had was the courage of his convictions, which made him truly great.

Does age really tell us anything meaningful about people? In some cases, yes. But not to the extent that marketers have traditionally relied on it.

Generation X will do more to define the shape of the longevity economy than the Baby Boomers who have all those coveted cash reserves. Let’s explore why.

In today’s digitally-dominated mediascape, service providers need a powerful new business model that combines paid content creation with lead generation. This approach leverages the authority-building potential of expert premium content to attract high-value clients. By “premium content,” I’m not talking about books — the traditional paid content route consultants, coaches, and industry experts have relied on…

You’ve likely heard of ghostwriting, where talented writers produce books for famous executives or aspiring gurus. But have you considered its educational counterpart?  Enter “Ghost Teaching” — an innovative approach that goes beyond flat fees to claim a substantial slice of the pie. Imagine wanting to break into a lucrative field like health and wellness…