Category: Strategy

You remember those cereal boxes from childhood? You know, the ones with “FREE PRIZE INSIDE” splashed across the front? The cereal might have been decent, but let’s face it: we were digging for that plastic toy. That same marketing psychology still works today, but it’s evolved far beyond trinkets in breakfast food. In the digital…

Online course creation is about scaling to thousands of students, right?  Build it once, sell it endlessly, and watch the passive income roll in.  But what if the most profitable path forward isn’t about reaching more people, but rather serving the right people more deeply (and profitably)? The Power of Premium Access This strategy recognizes…

The conventional wisdom about online education suggests that everything should be digital, automated, and scaled to infinity.  But the most valuable experiences in our increasingly virtual world might actually be the ones that happen face-to-face. The Power of Live Events in Digital Education You’ve probably heard of musicians giving away their music to sell concert…

We’ve all heard that old saying about leading horses to water. But what if the real opportunity isn’t in making the horse drink – it’s in owning the stream? As online education entrepreneurs, we often focus solely on creating and selling courses. However, there’s another powerful model emerging: becoming the trusted connector between qualified older…

Remember those summer breaks teachers used to enjoy? While traditional educators now sadly must scramble for temporary jobs during their “off” months, online course creators have discovered a better way: building sustainable digital education businesses that can actually provide both profitability and freedom. The fundamental principle is simple yet powerful: how you create your paid…

Let’s take a look at the elements I use when formulating a marketing strategy, which effectively means figuring out “what to say and how to say it.”

You have to meet people where they are in terms of what they believe and how they see the world. Otherwise your marketing not only fails, it backfires against you.

You’re not in the business of changing minds. Instead, you channel existing worldviews in the direction of the products and services you’re advocating for.

Whether Steve Jobs was a genius or not misses the point. What he definitely had was the courage of his convictions, which made him truly great.

Does age really tell us anything meaningful about people? In some cases, yes. But not to the extent that marketers have traditionally relied on it.