Category: Strategy

The potential effects of A.I. on marketing to older consumers, plus opportunities in age tech for writers, and the “die with zero” movement.

This week we have a free ebook, a new podcast, and a Premium option for those looking to successfully position themselves in the longevity economy.

This power guide will get you up to speed fast on the $22 trillion longevity economy and the market forces that shaped this wide-open opportunity.

Longevity Gains operates with no sponsorships, affiliate offers, or third-party ads. This project is entirely supported by Premium members, who get exclusive content and access. All Longevity Gains subscribers get news and analysis, podcast interviews and audio lessons, plus select articles. When you upgrade to Premium, you get exclusive access to: Course-quality lessons on effective…

Brian Clark is a writer, traveler, and serial digital entrepreneur. He’s the founder of the pioneering content marketing website Copyblogger (since acquired) and the midlife personal growth newsletter Further. He’s also co-founder of Digital Commerce Partners, a content marketing and SEO agency for digital business owners. Brian has started four 7-figure companies and one 8-figure…

Plus: Why content marketing wins in the longevity economy, how to defeat ageism, and the high cost of ignoring older consumers (and why that’s an opportunity for you).

It appears inevitable that by 2030 the new economic reality of an older population will be clear to just about everyone. That means you want to get started now.

The world will change based on the ongoing demographic shift alone. But if medical age reversal becomes feasible and affordable? Buckle up.

Consumer spending by older people is propping up the economy right now, while younger people struggle to make ends meet.

Products for older adults should have specific functionality and features. Just don’t make something that makes them feel “old” if you want to succeed.