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“Ageless” Marketing to Older Consumers
Who are you calling old?
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How to Reach Older Consumers
It turns out that it’s fairly easy to find older consumers online. But “reaching” them is a different thing.
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The Paradox of Positive Attitudes About Aging
New research reveals that rather than being unaffected by our ageist culture, people with positive attitudes about aging remain a product of it.
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How to Build a Profitable Audience of Older Consumers
Having an audience that’s unified with you as leader is the key to longevity economy success – as long as you understand that the unifying element is NOT age.
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Peak 65: The Shift to an Older Society Begins
With more people aged 65+ than ever, there are big implications for older workers, employers, and the very definition of retirement.
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The Future of Aging
Hearing aid glasses, spatial computing connections, and robot caretakers. Plus, the “Gerontocracy as Evil Empire” and the unstoppable momentum of older workers.
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Here’s how I did it
Is “how to” education dead?
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Older Consumers Embrace the “F” Word
The counterintuitive primary drive of older people, dating after 60, the power of older female consumers, and how to overcome the barrier of being “overqualified.”
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It's time…
Important news from Longevity Gains
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What Role Should Government Play in Sparking the Longevity Economy?
China’s “Silver Economy,” strengthening age discrimination laws in the U.S., defeating ageist storylines, working with subjective age, and solving the loneliness problem.
