Author: Brian Clark

Plus: Why content marketing wins in the longevity economy, how to defeat ageism, and the high cost of ignoring older consumers (and why that’s an opportunity for you).

It appears inevitable that by 2030 the new economic reality of an older population will be clear to just about everyone. That means you want to get started now.

The world will change based on the ongoing demographic shift alone. But if medical age reversal becomes feasible and affordable? Buckle up.

Consumer spending by older people is propping up the economy right now, while younger people struggle to make ends meet.

Products for older adults should have specific functionality and features. Just don’t make something that makes them feel “old” if you want to succeed.