Longevity Gains Guides

Longevity Gains Premium is organized into concentrated topical “books” called Power Guides. 

The first Guide is free to all subscribers — it’s the Longevity Economy Fundamentals ebook. Here are the chapters:

• Introduction: Understanding the Longevity Landscape
• Chapter 1: From Baby Boom to Longevity Boom
• Chapter 2: It’s the End of Retirement as We Know It…
• Chapter 3: The Longevity Economy is Already Here
• Chapter 4: The Longevity Flywheel: Older Workers Become Coveted Consumers
• Chapter 5: Ageism: We’ve Met the Enemy (And It’s Us)
• Chapter 6: Why Empowerment Marketing Unlocks Success in the Longevity Economy

How to Deeply Connect With Older Consumers

1. How Do We Best Understand an Audience of Older People?
2. The Steve Jobs Approach for Marketing to Older Adults
3. The Role of Belief When Marketing to Older Consumers
4. Belief Bubbles: How to Avoid the Worldview Backfire Effect
5. The Six Key Psychological Elements for Longevity Marketing

Creating Training for “Long Life” Learning

1. An Introduction to “Long Life” Learning
2. The Five Phases of Creating Online Training for Older Learners
3. 5 Key Concepts for Online Education Entrepreneurs
4. Six Ways to Find a Market of “Hungry” Older Learners
5. Positioning: The Crucial Key to Online Education Success
6. How to Create an Effective Learner Profile
7. How to Identify the Benefits of Knowledge Your Older Learner Seeks
8. Three Steps to Crafting Learning Objectives that Work for Older Learners
9. Lifelong Customers for Long-Life Learning
10. The “Affiliate Marketing Squared” Strategy
11. The “Ghost Teaching” Model: Leveraging Expertise for Mutual Gain
12. The Generation “A” Strategy
13. The “Take the Summer Off” Strategy
14. The Strategic Power of Monetizing Lead Generation for Online Education Entrepreneurs
15. The Online Education Strategy Formerly Known as Prince
16. The Velvet Rope Strategy
17. The “Free Prize Inside” Strategy

In progress.