Category: Podcast

Ageism is so baked into our culture, it often doesn’t register until you start paying attention to what you and others casually say about growing older and older people. But at some point, you’re likely to feel its effects. And often that will be at work (or while looking for work) past age 50. The…

The author of This Chair Rocks: A Manifesto Against Ageism joins us this week.

The surprising truth about the so-called “bittersweet” emotion of nostalgia.

Getting older isn’t what it used to be. The big money today and into the future is in serving older consumers.

Our irrepressible craving for status ultimately defines who we are, who we aspire to be, and what we buy. Here’s how marketers are missing the boat with older people.

One unique aspect of the emerging longevity economy is that it blurs the lines between marketing and advocacy. Find out how to pull it off the smarter way.

We now have a much more powerful concept to explain how a mindset involving movements, missions, and mentors can result in outsized success.

It’s one thing to talk to experts who have made the longevity economy and the shift to an older society their life’s work. It’s another thing to talk to someone who’s doing the work and actually experiencing life and business as an older worker who has chosen the “unretirement” route. Unretirement is when older people…

When it comes to communicating with older consumers, you have to throw demographics out the window and think in terms of movements and empowerment.

There will soon be more people older than sixty-five than those under the age of eighteen. But the impact of the longevity economy is happening right now.