Forget Everything You Know About “Old” People and Stake Your Claim in the $22 Trillion Longevity Economy

The “longevity economy” is the largest and fastest-growing market in the world. It’s the $22 trillion opportunity you can’t afford to ignore.

People age fifty and over account for more than half of consumer spending in the United States and 83 percent of household wealth.

Businesses and advertisers mostly ignore people over 50. And when they don’t, the messages are filled with stereotypes and cringe.

Soon the largest economic group will be the population above age sixty, which will give rise to the largest consumer bloc of all.

longevity-economy-fundamentals

Longevity Gains is your guide to succeeding with this massive shift. To get the most out of our email updates, you need to first get up to speed on the fundamentals.

Our free Longevity Economy Fundamentals series covers:

  • Understanding the Longevity Landscape
  • From Baby Boom to Longevity Boom
  • It’s the End of Retirement as We Know It…
  • The Longevity Economy is Already Here
  • The Longevity Flywheel: Older Workers Become Coveted Consumers
  • Ageism: We’ve Met the Enemy (And It’s Us)
  • Why Empowerment Marketing Unlocks Success in the Longevity Economy

Longevity Gains is an initiative headed up by content marketing pioneer and serial digital entrepreneur Brian Clark, founder of Copyblogger, Leading Expert, and Further.

Longevity Gains began as an email newsletter that has evolved into a suite of tools and services. We help businesses big and small succeed in this multi-trillion dollar emerging market.

Welcome! Take a look around, and let us know what we can help you with.